How We See MKE: Kayla Tafoya of BeTimeless

“I think of Milwaukee as deep in tradition, where the people are kind and regular. The food and drinks are warm. You can always go out for a nice time.”

I first found Kayla when scouring ETSY for some Wisconsin décor and fell in love with her designs on BeTimeless. Kayla’s adorable pillows, shirts and stationary are immediately recognizable and are a staple in some of my favorite shops, including West Elm Milwaukee, Apricot Lane, The Waxwing, Sparrow Collective, Broadway Paper, Wisconsin Candle Company, The Local Store, and most recently Milwaukee Home. I recently got the privilege to sit down with Kayla to learn more about her business and her life.

Let’s start from the beginning. Kayla and her mom had always wanted to open a small wedding boutique. She was working retail just after graduating college and decided it was the time to begin making their dream a reality.  The name BeTimeless was a nod to weddings and their timelessness.  They received their LLC for BeTimeless and the rest is history.

Although Kayla’s brand has rapidly expanded, her favorite item she’s ever created is her “thanks man” groomsman card which remains a part of her wedding collection. She stated, “it was an easy, simple design, but I have to laugh when grooms ask for them last minute.”

Kayla grew up in the Fond du Lac area and now resides in Wauwatosa. You can find her love for our home state in her designs. She first began printing the State of Wisconsin at the request of a bride for a ring bearer pillow. From there, she posted them on her ETSY which caught the eye of a Wausau store who asked if she would sell them to them at wholesale prices. While telling me the story, Kayla laughed and said “I sold my first pillows for five dollars a piece, can you believe that?”  While she no longer sells her pillows wholesale for five dollars (nor should she), they’ve caught the eye of thousands all over the country. She even ships to Canada!

Kayla describes her brand as bubbly and I have to agree. She has an eye for whimsy and is always exploring new designs to expand her collection. She has new ornaments up for the holiday season in her ETSY shop and a recent new collaboration with Milwaukee Home that she is particularly excited about. She is inspired by local business owners like Steph Davies, owner of The Waxwing, and local photographer Sara Shaffer. When speaking about Sara she said, “I admire her because she is a business lady through and through and built up her business as a “side gig”. She works full time during the week and still manages to pull off photography sessions and weddings on the weekend and edits like a mad woman during week nights. She has an amazing way of capturing people candidly. She is detail oriented and extremely organized. A powerhouse of a photog. 

You can find Kayla eating at Blue’s Egg, Odd Duck, or Wolf Peach when she leaves the studio for a breath of fresh air. She enjoys spending time with her husband, family, and her neighbors who have turned into family. She, like many Wisconsinites, also has a deep rooted love for the Green Bay Packers, Aaron Rodgers or not.

Are you looking for fun holiday gift? I’m partial to her Bloody Mary ornament and countless Wisconsin pillows that are strewn about in my home, but check out Kayla’s website and follow her on Instagram at @shopbetimeless to give her some local love.  I am so excited to feature her as the first of many stories on How We See MKE.

Have you seen Foodie Flight & Fab Flight on Instagram? Coming next week, my interview with Jettset Local’s Katelyn Carlisle.

A special thank you to Editor-In-Chief Ciara Beckers for always keeping my grammar in check.

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